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 - hangeul yoodle 🇰🇷
- hit pause ✋
tech + art
- virtual reality
- AI design case studies- sound visualization
SM ent (k-pop)
- smtown holiday album
- nct universe album  
- the nct show
 - aespa Spicy
- riize Get a Guitar  
- nct dream ISTJ

🎬 Netflix
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 🌈 art- multimedia  
- photography
- graphic design 


    THE NCT SHOW

     SM Entertainment, Seoul, Korea
    TEAM     Content & Promotion, Artist Content Center
    YEAR     Sept 2021 - Mar 2023
    ALBUM     LINK  
    NCT SOCIALS     TikTok | Instagram | YouTube
    I was a... producer, art director, video editor, and social media manager.

    Background

    Planned and produced The NCT SHOW, a YouTube series designed to highlight the 21-member group’s diverse talents through a mix of variety-style entertainment and artist-focused content. Each episode featured a blend of lighthearted, fun segments and more in-depth storytelling, including solo projects and album releases, giving fans a well-rounded look at both the playful and artistic sides of NCT. The series has generated 3.5M+ views on YouTube.

    Watch the full playlist here. 💚

    A Cup of Coffee

    A Cup of Coffee is one of NCT’s most popular content, pairing English-speaking members with non-English speakers for hilarious and endearing interactions that resonate with both Korean and global fans. Following the success of the first two videos, Part 3 was developed as a segment on The NCT SHOW, this time with an American sitcom theme, blending classic sitcom elements with NCT’s signature humor and charm. I researched how to seamlessly incorporate sitcom-style storytelling into the K-pop format and played a key role in art direction, ensuring every detail—from visuals and the set to comedic timing—aligned with the genre’s aesthetic.





    MUSIC SPACE

    MUSIC SPACE is a segment on THE NCT SHOW where members discuss their musical journeys and the creative process behind their latest solo releases.


     
    MARK - ‘Child’ promotion
    listen here

    TAEYONG - ‘Love Theory’ promotion
     listen here


    MUSIC SPACE : 'Love Theory' Behind Story & Live Stage | THE NCT SHOW
    Role: Video Editing, Planning




    Shorts

    Additionally, I planned, shot, and edited short-form content that accompanied the larger segments, expanding the show’s reach across digital platforms.

    Edited the shorts for the opening of TAEYONG’s YouTube channel as part of the ‘Love Theory’ promotion


    © ASHLEY J. KIM 2025