Global Partnership Unit

Music Business Center, SM Entertainment

June - November 2023

Managed global album releases for RIIZE, aespa, and NCT in collaboration with US labels, global partners, and internal teams at the leading K-pop entertainment agency.

Responsibilities include but not limited to: coordinating global promotion of album releases, content promotion & shoots, digital campaign activations, and PR materials.

Contributed to aespa’s digital single ‘Better Things’ release, NCT DREAM’s ‘ISTJ’ charting on Billboard 200, and successfully launching the rookie group RIIZE on a global scale with the group’s debut single tracks charting on Spotify Viral 50 - Global chart and the debut album selling more than 1 million copies.