NCT US Album Promotion 💚

NCT DREAM

3rd Album ‘ISTJ’

For NCT Dream’s ‘ISTJ’ album promotion targeting the US/global audience, I helped manage comms for digital marketing projects between NCT Dream’s US label and internal teams on ideation, feedback, and progress tracking. Projects include: social campaigns and strategies, OOH, and developing and launching a TikTok filter to boost the group’s latest title track on the platform.

TikTok Filter

RESULTS

2M+ views within the first 48 hours
3M+ views per video within the first 3 months
13K+ creations within the first 3 months

📄 TEAM
Global Partnership Unit, SM Entertainment

👩🏻‍💻 ROLE
Assistant Manager

🗓️ PROJECT DATE
July 2023

🧡 NCT DREAM SOCIALS
Instagram TikTok YouTube Twitter (X)

NCT 127

4th Album ‘2 Baddies’

For NCT 127’s ‘2 Baddies’ album promotion targeting the US/global audience, I helped manage comms between NCT 127’s US label and internal teams on everything involving social media content and digital marketing — from coordinating a 'Twitter Space' session with the US label and content shoots for an unboxing video (for album sales promotion) to writing post captions and organizing digital assets for OOH advertising.

📄 TEAM
Content & Promotion Unit, SM Entertainment

👩🏻‍💻 ROLE
Assistant Manager

🗓️ PROJECT DATE
Sept - Oct 2022

🧡 NCT 127 SOCIALS
Instagram TikTok YouTube Twitter (X)