aespa
aespa
‘Better Things’
As part of the Global Partnership Unit, I managed digital marketing projects and comms between the US label and internal teams for aespa’s first original English single release.
Coordinated various aspects of digital marketing projects — from strategies to launching activations (on-site events like KCON LA to digital streaming), short-form content, social ads, influencer content, tour-related digital materials, and more.
Handled comms for ‘Better Things’ MVs (official MV and animated MV) regarding video treatment translation, production schedule, and release.
Assisted in translation (from Korean to English) for the talents’ interview with Dork Magazine, a British music publication, for the September 2023 issue as part of the ‘Better Things’ global promotion.
RESULTS
‘Better Things’ debuted #1 on Billboard Album Sales Chart and #175 on Billboard Global 200 Excl. US.
digital single
📄 TEAM
Global Partnership Unit,
SM Entertainment
👩🏻💻 ROLE
Assistant Manager
🗓️ PROJECT DATE
August 2023
Activations for
‘Better Things’
1. Video Truck at KCON LA 2023
2. ‘Bouquet’ activation:
an initiative to engage global fans/audience in streaming the ‘Better Things’ track on various global music platforms.
👉 https://betterthingsbyaespa.com/
