[WORK/SM Ent.] Leading content creation and digital campaign themed Mystery Calendar for the SMCU PALACE holiday album release
[WORK/Netflix] Bringing Korean film & series to the world through marcomm campaigns
[WORK/SM Ent.] Crafting digital content and member-driven stories for NCT ‘s Universe album promotion[WORK/SM Ent.] Producing The NCT SHOW, blending lighthearted variety with deeper storytelling that spotlights the group’s music artistry[WORK/SM Ent.] Creating and curating digital content for aespa’s Spicy promotion, bringing the album’s concept to life across platforms[WORK/SM Ent.] Driving global buzz for RIIZE’s Get a Guitar debut through digital marketing, PR, and content strategy
[WORK/SM Ent.] Amplifying NCT DREAM’s ISTJ release with global-facing digital activations [PHOTOGRAPHY] Stills from moments that caught my eye and lingered
[GRAPHIC DESIGN] Creating posters for Danish cultural institutions [FINE ART] A collection of mixed media works reflecting personal narratives and cultural exploration[VR PROJECTS] Building interactive vitrual worlds[EXPERIENCE DESIGN / DESIGN SOLUTIONS] Reimagining the ticketing and entry experience at Boston Children’s Museum (BCM)