Hi, I’m Ashley — a Korean-American creative currently based in Seoul🇰🇷🇺🇸, weaving visuals and words to bring stories to life across the globe.

I currently craft PR magic for Korean films & series🎬 at Netflix Korea, connecting them with audiences both near and far.

Previously, I was in the world of K-pop🎶 at SM Entertainment, where I created digital content and ran global campaigns for some of the industry’s biggest stars✌️.

I’m passionate about the sweet spot where multimedia content, technology, design, and culture meet✨—that’s where the magic happens.

See below for my work at Netflix, SM Entertainment (content creation & global promotion), and in VR and Design.

Netflix

Seoul, Korea - PR

Select Projects - SM

2022 WINTER SMTOWN:
SMCU PALACE

Created social content to promote the winter album featuring 58 artists. Led the project management for content production and promotion of both the album and the New Year’s concert, the biggest event at the agency.

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Content & Promotion, SM Entertainment

Project Management *·Art Direction·*·Production Coordination * Directing·* Video Editing·*·Social Media Management *·Digital Marketing and Strategy

Year
2022-2023

NCT Dream ‘ISTJ’ &
NCT 127 ‘2 Baddies’

Content & Promotion + Global Partnership,
SM Entertainment
Project Management * Digital Marketing * Publicity * Translation

Year
2022-2023

RIIZE ‘Get A Guitar’

Global Partnership, SM Entertainment
Project Management * Digital Marketing * Social Media * Strategy * Publicity * Production Coordination * Translation

Year
2023

aespa ‘MY WORLD’

Content & Promotion, SM Entertainment
Content Production & Planning * Video Editing * Digital Marketing * Social Media * Translation

Year
2023

THE NCT SHOW &
NCT 2021 ‘Universe’

Content & Promotion,
SM Entertainment
Content Production & Planning * Video Editing * Production Coordination * Digital Marketing * Social Media * Translation *
Long-Form Videos * Short-Form Videos

Year
2021-2023

aespa ‘Better Things’

Global Parternship, SM Entertainment
Project Management * Digital Marketing * Communication * Translation

Year
2023

SMTOWN: PinkBlood

Content & Promotion, SM Entertainment
Content Planning * Digital Marketing *
Social Media * Short-Form Videos

Year
2021-2023

2021 WINTER SMTOWN:
SMCU EXPRESS

Content & Promotion, SM Entertainment
Content Production & Planning * Video Editing * Digital Marketing * Social Media

Year
2021

SMTOWN: Halloween

Content & Promotion, SM Entertainment
Content Planning * Digital Marketing *
Social Media * Short-Form Videos

Year
2021

All Projects

click on each link for more!

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WGBH

Emerging Platforms Team (Digital), 2019

03

VR

Virtual Reality projects (Oculus VR), 2019

04

Mixed Media

A mix of everything, from 2013-2016

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Creative Media

Digital Art using Computer Programming, 2018

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