Hi, I’m Ashley — a Korean-American creative currently based in Seoul🇰🇷🇺🇸, weaving visuals and words to bring stories to life across the globe.
I currently craft PR magic for Korean films & series🎬 at Netflix Korea, connecting them with audiences both near and far.
Previously, I was in the world of K-pop🎶 at SM Entertainment, where I created digital content and ran global campaigns for some of the industry’s biggest stars✌️.
I’m passionate about the sweet spot where multimedia content, technology, design, and culture meet✨—that’s where the magic happens.
See below for my work at Netflix, SM Entertainment (content creation & global promotion), and in VR and Design.
Netflix
Seoul, Korea - PR
Select Projects - SM
2022 WINTER SMTOWN:
SMCU PALACE
Created social content to promote the winter album featuring 58 artists. Led the project management for content production and promotion of both the album and the New Year’s concert, the biggest event at the agency.
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Content & Promotion, SM Entertainment
Project Management *·Art Direction·*·Production Coordination * Directing·* Video Editing·*·Social Media Management *·Digital Marketing and Strategy
Year
2022-2023
NCT Dream ‘ISTJ’ &
NCT 127 ‘2 Baddies’
Content & Promotion + Global Partnership,
SM Entertainment
Project Management * Digital Marketing * Publicity * Translation
Year
2022-2023
RIIZE ‘Get A Guitar’
Global Partnership, SM Entertainment
Project Management * Digital Marketing * Social Media * Strategy * Publicity * Production Coordination * Translation
Year
2023
aespa ‘MY WORLD’
Content & Promotion, SM Entertainment
Content Production & Planning * Video Editing * Digital Marketing * Social Media * Translation
Year
2023
THE NCT SHOW &
NCT 2021 ‘Universe’
Content & Promotion,
SM Entertainment
Content Production & Planning * Video Editing * Production Coordination * Digital Marketing * Social Media * Translation *
Long-Form Videos * Short-Form Videos
Year
2021-2023
aespa ‘Better Things’
Global Parternship, SM Entertainment
Project Management * Digital Marketing * Communication * Translation
Year
2023
SMTOWN: PinkBlood
Content & Promotion, SM Entertainment
Content Planning * Digital Marketing *
Social Media * Short-Form Videos
Year
2021-2023
2021 WINTER SMTOWN:
SMCU EXPRESS
Content & Promotion, SM Entertainment
Content Production & Planning * Video Editing * Digital Marketing * Social Media
Year
2021
SMTOWN: Halloween
Content & Promotion, SM Entertainment
Content Planning * Digital Marketing *
Social Media * Short-Form Videos
Year
2021
All Projects
click on each link for more!
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VR
Virtual Reality projects (Oculus VR), 2019
04
Mixed Media
A mix of everything, from 2013-2016
05
Creative Media
Digital Art using Computer Programming, 2018
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