SMTOWN Halloween 2021

SM Entertainment is renowned for its extravagant annual Halloween parties, featuring artists who go the extra mile to dress up in incredible costumes. However, for the 2021 Halloween, the COVID-19 pandemic posed many restrictions. It marked the first time the event had to take place virtually, with no large social gatherings allowed. Despite these limitations, the Content & Promotion team aimed to deliver the same, if not greater, impact as in previous years for one of the most highly anticipated events at the agency and in the K-pop world.

The team focused on creating engaging content with witty captions on social media to bring the event online and showcase artists’ costumes one by one. Specifically, I planned out the videos, wrote captions, and managed the SMTOWN Instagram account to generate social buzz and capture the interest of many global K-pop fans.

The campaign was featured on Koreaboo! (See below for details) 👉 https://www.koreaboo.com/news/sm-entertainment-social-media-manager-deserves-raise-after-smtown-wonderland-2021-halloween-party/