[WORK/YouTube] Hangeul Day Yoodle Launch: Gen AI (Veo3 / Flow) Brand Video Production, Creative Direction & GTM Activation

[WORK /YouTube] Hit Pause 2025: Hero Video Production (with Veo3 / Flow), Creative Direction & GTM Storytelling

[WORK/SM Ent.] Leading content creation and digital campaign themed Mystery Calendar for the SMCU PALACE holiday album release

[WORK/Netflix] Bringing Korean film & series to the world through marcomm campaigns

[WORK/SM Ent.] Crafting digital content and member-driven stories for NCT ‘s Universe album promotion

[WORK/SM Ent.] Producing The NCT SHOW, blending lighthearted variety with deeper storytelling that spotlights the group’s music artistry

[WORK/SM Ent.] Creating and curating digital content for aespa’s Spicy promotion, bringing the album’s concept to life across platforms

[WORK/SM Ent.] Driving global buzz for RIIZE’s Get a Guitar debut through digital marketing, PR, and content strategy

[WORK/SM Ent.] Amplifying NCT DREAM’s ISTJ release with global-facing digital activations

[VR PROJECTS] Building interactive virtual worlds

[AI FOR VISUAL DESIGN] Exploring creative applications of gen AI tools in creative direction & production

[PHOTOGRAPHY] Stills from moments that caught my eye and lingered

[GRAPHIC DESIGN] Creating posters for Danish cultural institutions

[FINE ART] A collection of mixed media works reflecting personal narratives and cultural exploration

[SOUND VISUALIZATION] Turning sound into motion, color, and code

[PINKBLOOD/SM Ent.] Expanding SM’s IP through global fandom and social media storytelling

[EXPERIENCE DESIGN / DESIGN SOLUTIONS] Reimagining the ticketing and entry experience at Boston Children’s Museum (BCM)